Does Google consider SEO strategy to be SPAM? In a word, “no.” Here is Matt Cutts, head of Google’s anti-spam team on the subject of SEO. Key points:
- Make pages accessible to all users and easily crawl-able by search engines. Build sites using web standards.
- Research and use the right keywords. Avoid industry jargon, think about page content from a search perspective.
- Focus on site usability. A good user experience is generally a good search engine experience. Users are also more likely to link to high-quality sites.
- Page speed matters. Improve page load speed using tools such as YSlow; learn about site speed testing in our article, Best to worst: 32 University Websites Tested for Performance.
- Improve copy through A/B testing.
- Setup and use Google Webmaster Tools.
Need assistance with any of the above? TrendMedia offers technical SEO site audits, competitor analysis, keyword research, content writing, social media marketing, page speed optimization, and ongoing SEO reporting. Contact TrendMedia to schedule a free SEO consultation.
Author | Brian McNitt
Brian’s career path zigzagged from pre-med at Purdue University to bike racing and a career in sales and marketing for Schwinn and other bicycle companies. That was until the inception of the World Wide Web, when he took his science and marketing background full force into web design. He was a founding member of Montclare Technologies—one of the first and hottest interactive agencies in the U.S. In 2000, he founded TrendMedia, a San Francisco-based web design and interactive agency. Brian is now one of the leading experts in web technology and social media, and is a recognized authority in web accessibility, WordPress and SEO.