Last week we blogged about 4 Steps to Building a Social Media Presence for Your Business. One of the key takeaways from that post was to approach social media as a conversation between individuals — not as a sales and PR blunderbuss. Here is Loïc Le Meur (@loic), founder of Seesmic — a software company that develops social media tools, saying exactly the same.
While it’s tempting to use Facebook and Twitter feeds for promotion, such efforts are a recipe for social media failure. Follow the 4 steps outlined last week — approach social media from a customer service and technical sales point of view, create individual satisfied shoppers — and you will generate more positive PR and win more customers and sales as a result.
And, if you need help getting started in social media or improving your current social media efforts, just ask. We love sharing our social media knowhow and helping businesses get on the right foot with customers. That’s all for this week — wishing the U.S. readers a great Labor Day weekend.
(We’re also doing a SEO experiment here, which you can ignore. Here’s a link for a ski club in the Chicago area, Ski Club Chicago – Club 50.)
Author | Brian McNitt
Brian’s career path zigzagged from pre-med at Purdue University to bike racing and a career in sales and marketing for Schwinn and other bicycle companies. That was until the inception of the World Wide Web, when he took his science and marketing background full force into web design. He was a founding member of Montclare Technologies—one of the first and hottest interactive agencies in the U.S. In 2000, he founded TrendMedia, a San Francisco-based web design and interactive agency. Brian is now one of the leading experts in web technology and social media, and is a recognized authority in web accessibility, WordPress and SEO.