Video: What Is Search Engine Optimization – SEO In 3 Minutes

Posted on: 10.19.2011 By: Brian McNitt Leave a Comment

When it comes to search engine optimization (SEO), the vast majority of websites today fail to follow the most basic guidance provided by the search engines themselves. As experts in organic search, TrendMedia ensures that your site is built on known best practices. This alone can significantly improve your chances of moving up in the search rankings. TrendMedia can also optimize your site — from the copy to design — to meet specific search objectives. Learn about the basic ingredients of search engine optimization in this three minute video by Common Craft.

Key points:

  • Keywords matter
  • Page titles matter
  • Links between sites matter but not all are equal — some carry more weight than others.
  • Words in links matter
  • Reputation matters — sites with a consistent record of fresh, engaging content and a growing number of quality incoming links do best.

TrendMedia offers technical SEO site audits, competitor analysis, keyword research, content writing, link building, social media marketing, and ongoing SEO reporting. Contact TrendMedia for a free consultation.

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Author | Brian McNitt
Brian’s career path zigzagged from pre-med at Purdue University to bike racing and a career in sales and marketing for Schwinn and other bicycle companies. That was until the inception of the World Wide Web, when he took his science and marketing background full force into web design. He was a founding member of Montclare Technologies—one of the first and hottest interactive agencies in the U.S. In 2000, he founded TrendMedia, a San Francisco-based web design and interactive agency. Brian is now one of the leading experts in web technology and social media, and is a recognized authority in web accessibility, WordPress and SEO.