A nice article today from Inc., Your Homemade Website Isn’t Cutting It Anymore, on the false value of “off-the-shelf” template based websites.
“Here’s the thing about cheap, template-driven websites: They look like every other cheap website out there. And that cheapens your brand. It makes you look like you don’t take your marketing and messaging seriously.
Custom designs are always going to cost more but the result is something you’ll never get from a generic template: a site that’s been designed to drive real business for you. That requires a team of people including an information architect, a designer, a front-end coder, a back-end developer, a quality assurance expert, and a project manager to coordinate all of the work.” (full article)
Of course, we couldn’t agree more.
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Author | Brian McNitt
Brian’s career path zigzagged from pre-med at Purdue University to bike racing and a career in sales and marketing for Schwinn and other bicycle companies. That was until the inception of the World Wide Web, when he took his science and marketing background full force into web design. He was a founding member of Montclare Technologies—one of the first and hottest interactive agencies in the U.S. In 2000, he founded TrendMedia, a San Francisco-based web design and interactive agency. Brian is now one of the leading experts in web technology and social media, and is a recognized authority in web accessibility, WordPress and SEO.